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Use Internet Marketing to Bring Customers to Your Local Business
   
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How To Clean Your Jewelry
To keep your jewelry sparkling you've got to take care of it! Cleaning your jewelry is an important part of its care. No matter how careful you are .....
To keep your jewelry sparkling you've got to take care of it! Cleaning your jewelry is an important part of its care. No matter how careful you are .....
Millions of "bricks and mortar" businesses have websites, but
only a fraction of those businesses are using the Internet to
bring in more sales. It's an expense that they pay because
"everyone else is doing it". Don't settle for that.
Is the Internet bringing customers to your doors? If not, here
are three important tips to make you grin about your "net
profits" (and make your competition jealous):
Three Tips to Make the Internet Bring Customers to Your Store or
Office:
1. Write to persuade.
If your business is like most businesses, competition is fierce
and just a click away. Don't just put up a brochure describing
your business - that's too easy to click away from, and they
will. A brochure website is like a timid office worker who gives
just the boring facts.
Think of your website and online ads as your "salesman in
cyberspace", a salesman who makes a mouth-watering,
I've-got-to-get-it-NOW offer. Reach through the monitor, grab
your visitor by his shirt and tell him why you're going to make
a positive difference in his life. Make him see it, feel it,
taste it. Whatever you sell, make him salivate as he gets into
the car to come see you.
You can do this in audience-appropriate ways, whether your
business is an architecture firm, a sports bar or a children's
clothing store.
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The age of the internet is in full force these days and everyone from little kids to great-grandparents are utilizing this remarkable tool to do many things. One of the .....
The age of the internet is in full force these days and everyone from little kids to great-grandparents are utilizing this remarkable tool to do many things. One of the .....
2. Attract as many TARGETTED visitors as you can. Don't waste
time or money on people who are not likely to buy from you.
There are many ways to bring targetted traffic to your site and
business. Some of the top ways are:
Pay-per-click ads Email ads Joint Ventures Discussion list
postings Article writing and distribution
These ways are important because you can match your marketing
message to the people you are looking for. A great example of
this was on last season's Apprentice TV show. The contest was to
sell the most discount wedding gowns in one day.
One team handed out flyers on the streets of New York. They drew
a measley number of customers. The other team bought an email ad
from theknot.com wedding website and had customers lined up down
the block. And they sold 5 times the amount of the first team.
You can use this technique to draw customers too, either to your
website or directly to your business.
3. Set your website visitors hair on fire.
You may have heard this before. It means, give them a reason to
ACT NOW. When a website visitor says to him or herself "I'll
think about it," and clicks away, you know THEY ARE GONE. They
are busy in their own lives, thinking about everything else but
your business and your offer.
How do you get them to act now?
Make a limited time offer. It can be a discount, but it doesn't
have to be. For example, you can add an online coupon that
visitors can print and bring in for a free gift with purchase.
If you're in the knowledge business, offer a free support
information, such as a "Checklist for Your Home Addition
Project", but only if they act now.
Revamp your salesman in cyberspace to attract potential
customers, make the case that you are what they want and show
them why it's in their best interest to get up and go get it NOW.
About the author:
Raynay Valles is a Marketing Specialist who builds sales for
established businesses. For more info, visit Internet Marketing
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