Wedding Favors
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Mastering the Media
   
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Black Titanium Rings
Titanium rings, unlike rings made of other metals, can come in different colors. The most popular alternative to the standard metallic gray is black. Black titanium .....
What do Monica Lewinsky, Shoshanna Lowenstein, and even Richard Hatch have in common? Media exposure. They were ordinary people who became household names.Titanium rings, unlike rings made of other metals, can come in different colors. The most popular alternative to the standard metallic gray is black. Black titanium .....
Business and professional people may be called upon to represent their
companies. The ability to present yourself well to the media can make or break your professional reputation and your companys image.
Will you be ready for your 15 minutes of fame? Dont be caught unprepared when the media comes looking for you.
Here are some tips for becoming media savvy:
Know the audience. Who is the listener, viewer, or reader of that media? Is it a business audience, the general public, or a
college crowd? Whats the focus of the show? Does it cover financial news, health issues, or womens topics?
Know the difference between the shows host and the producer. Write down their names. Its embarrassing to call the host
by the producers name.
A Summer Wedding
THE sunshine had come out to ensure the wedding of footballer Benji and his wife-to-be Sabine had the perfect backdrop.
For the month before the excitement had been growing amongst the players and .....
Say thank you. Send a thank you note or small gift to the interviewer and the host. When Jerry Seinfeld announced his THE sunshine had come out to ensure the wedding of footballer Benji and his wife-to-be Sabine had the perfect backdrop.
For the month before the excitement had been growing amongst the players and .....
wedding plans, reporters interviewed his ex-girlfriend Shoshonna. She kept a stiff upper lip until the interview ended. Then she
burst into tears.The reporters did not turn the cameras back on. Why? They liked her. Media savvy begins with good
relationships.
Find an angle. Radio and TV interviewers are looking for good entertainment and good stories. They wont interview you
unless your topic is newsworthy and of interest to the listeners. Write a headline for yourself.
Whats unusual or different about your message? Tie your topic to an industry trend or current event. Make it interesting.
Speak in sound bites. Being brief is more important in the media than in any other situation. Say it simply. Eliminate
polysyllabic words. Aim for a sixth-grade audience and speak in 15 second sound bites. You wont have time to tell long
stories.
One athlete I worked with gave long answers that lasted from 30-60 seconds. He realized he was going on too long and
sounded unfocused. At the end of the session he was able to speak in 20 seconds sound bites. He saw the immediate impact.
Avoid a yes or no response. A one word answer will kill the conversation. If asked, Do you still get nervous speaking? say
Yes, in fact, last night I rehearsed and gave myself a peptalk. The only difference is now I can channel my nervousness.
Creating A Prenuptial Agreement
Embarking upon a marriage is a wonderful time in life - emotions are running high and you have great optimism about the future you will build together. The last thing .....
Look at the interviewer. Let the camera do its job. Speak to the interviewer, not the camera. The camera people will get the Embarking upon a marriage is a wonderful time in life - emotions are running high and you have great optimism about the future you will build together. The last thing .....
shots they want. Remember: youre having a conversation with the host.
Assume the microphone is always on. Watch what you say during breaks. You could be picked up without knowing it and
that could be embarrassing. This also applies to print media. When the interview is over don't add anything. What you thought was "off the record" might end up in print.
You may never become a national celebrity but these tips will prepare you when its time for your star to shine.