Wedding Favors
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Its Not About What You Take From Your Customer
   
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Part 1: The Collapse Of The Church Culture.
Part 1: The Collapse of the Church Culture.
By Maurice Goulet
Having traveled the four corners of this country, I have witnessed firsthand, the imminent demise .....
Part 1: The Collapse of the Church Culture.
By Maurice Goulet
Having traveled the four corners of this country, I have witnessed firsthand, the imminent demise .....
Would you like to participate in an experiment?
Just imagine you are a customer and you are looking for a
solution to a problem. It might be that you need a new battery
for your mobile phone, you may need to learn how to take great
photographs with your new digital camera or you might need to
find a wedding gift for a friend or relative.
As far as this experiment goes you can choose any problem you
like. All I ask is that you go to your favourite search engine
and type in a query to seek a solution to your problem. Once you
get your search results, click through to a few sites and see
how the information is presented.
My prediction is that most web sites that you visit will tell
you all about themselves, they will push their products or
services and they will list lots of features. Very few web sites
will attempt to empathise with you or your specific problem.
Most online business people are focused on *taking* money from
their customers, they are motivated by greed and they have a
very short term view of the world - all they are really
interested in is making a fast buck.
Here's an alternative view...
How To Increase Productivity In Your Business?
Copyright Cecilia Chang
Before discussing on your business success, let's talk about
being a or work with a boss.
If you are your own boss, .....
Copyright Cecilia Chang
Before discussing on your business success, let's talk about
being a or work with a boss.
If you are your own boss, .....
Put your 'customer' hat on again. How would you feel if you
clicked through to a web site where you discovered that it was
devoted to solving your specific problem? How about a web site
where it is totally clear that they understand you, know the
kind of things you are looking for and they actually give a damn
about you as a person?
How would you describe your web sites?
Are they product driven or are they customer driven?
Is your copy focused on the customers needs or on extracting the
customers cash?
Do you go out of your way to get to know your customer?
Have you a system in place that allows you to build a
relationship with your visitors?
Take some time to visit your own web site - walk in your
customers shoes as they travel through the ordering process and
then look out for things that you could change to demonstrate
that you really DO care about your customers.
Then IMPLEMENT those changes!
About the author:
John Taylor is a prolific writer. He has published several
internet marketing related eBooks and articles including
"Testing and Tracking" (http://www.Test-and-Track.com).
Copyright June 2005 - John Taylor. This article may be published
in its entirety including this resource box.