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The end of 2001 approaches and I want to set you a challenge. I

want you to set yourself one major goal for next year - and I

want you to do it now - not on New Year's Eve.



Too hard? Amazon.com lists 113 books on the subject of 'goal

setting', so it must be complicated, mustn't it? The truth is,

it's actually very simple.



We all know how to achieve goals. We have known since we were at

secondary school and received our first assignment, sat our

first exam or competed in our first sporting event. As we became

adults and got our first job, we started achieving goals on a

regular basis - writing reports, making patients well, designing

or building things, completing projects. We achieved goals when

we organised parties, weddings, Christmas dinners.



So why do we find ourselves setting the same 'big' goals -

getting fit, losing weight, getting organised, finding a new job

- year after year? Because when it comes to these goals we break

all the rules that we intuitively apply to the smaller goals in

our everyday lives. In particular, we tend to be far too 'fuzzy'

when it comes to defining our goals in the first place.



A common framework for defining goals is the 'S.M.A.R.T.'

approach. This approach has been widely used for some time, with

variations. It is simple and easy to apply, which is why I like

it.



'S' stands for SPECIFIC. This is the first hurdle at which we

often fall. Day-to-day goals are usually implicitly specific:

'provide Christmas dinner for the family', 'provide report to

client'. 'Big' goals are often non- specific: 'get fit', 'grow

my business'. A personal goal of mine is to participate in the

7-day cross-country 'Great Victorian Bike Ride'. This is a more

specific version of 'get fit', because I know that I have to be

fit to achieve it.



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MEASURABLE is a particularly important aspect of successful

'big' goals. Not only do we need to be able to measure the final

result, we also need to be able to set intermediate goals and

measure our progress. If a business goal is to 'double turnover

to $1 million in 12 months', monthly targets can be set over the

12-month period, which step up to that level. While riding in

the Bike Ride can be measured simply on a scale of 'done or not

done', actually achieving it will require the capability to ride

about 100 km per day for a few days in a row. Now I have

something to plot my progress against.



ACCEPTABLE brings your personal and/or business values into the

equation. Your goal must be, first and foremost, YOUR goal - not

something you are trying to achieve under duress or on someone

else's behalf. Further, your goal, and the resources (including

time and money) required to achieve it, must fit within your

overall life situation and values. For example, your commitment

to family/work balance will often determine how many hours you

can put into your business.



All goals need to be REALISTIC. This can be a hard aspect to pin

down because it is easy to underestimate ourselves and therefore

aim for less than our potential. I know that the Victorian Bike

Ride is a realistic goal because thousands of people like me do

it every year. On the other hand, if I were to set myself the

goal of riding in the Tour de France, at the age of 37 and with

no prior training, that would be unrealistic!



Having set a 'big' goal that meets the four criteria above, it

is critical that we apply a TIME FRAME to our goal. Our

day-to-day goals usually have pre-set time frames or deadlines.

Ever known a family to eat Christmas dinner on Boxing Day

because they missed the deadline? Business goals are often set

by the boss or by clients. This is where 'big' goals often fall

down. Because they are OUR goals, it is very easy to find

reasons to put them off, or not to set time limits at all. A

goal without a time frame is no goal at all because (a) we can't

monitor progress and (b) something else will always be more

important.



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There is one more important aspect to setting 'big' goals: WRITE

THEM DOWN.



Writing goals down has numerous benefits: -Writing somehow makes

the goal 'real'. It acquires a weight that cannot be achieved if

the goal is kept in your head.



Putting a goal into words on paper forces you to think it

through. It gives you an opportunity to test the goal for

'SMARTness'. Writing facilitates 'going public' - telling

business associates, friends or family what you are trying to

achieve. This in itself increases the chances of achieving the

goal. Importantly, writing gives you the starting point for

planning the achievement of your goal. Having written down the

'big' goal, you can now write down the intermediate goals you

will need to achieve to get there. If each of these intermediate

goals is also SMART, you have a solid basis for monitoring your

progress. So there you have it. Sure, plenty more can be written

- at least 113 books attest to that. But the biggest challenge

is not HOW to set goals. It is actually DOING IT - without

overlooking the basics.



And if you've had time to read this far, you have time to write

down at least one 'big', SMART goal for 2002 right now. Get to

it!



*********** David Brewster, December 2001



About the author:

After 10 years as a line manager in manufacturing, and four

years as a consultant, my goal is now to fight the constant war

against the complexity which too often hampers business

progress.



In my consulting and coaching work, I perform business analysis,

design and facilitate business process improvement and educate

people at all levels about how they could do their jobs more

simply.



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