Wedding Favors
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Creative People - Presenting Seminars to Bump Up Sales
   
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Wedding Poems
Many couples like the idea of incorporating poems into their marriage ceremony, but may be unsure how to go about it. For some, the idea of .....
Many couples like the idea of incorporating poems into their marriage ceremony, but may be unsure how to go about it. For some, the idea of .....
Many of my clients are turning to speaking at chambers and other
networking organizations to generate business. This is a
wonderful method of building credibility and gaining free
advertising, especially when you are in a creative business that
often needs examples and samples to get people to hire you.
Seminars are a great way for potential clients to "test drive"
your services with out fully hiring you. Often, once a potential
client sees you during a seminar, they are so impressed and
convinced that you are the perfect person to hire, they can't
wait to hand you a check.
Wedding Planners could do seminars for couples or brides on how
to plan the perfect wedding.
Interior decorators could present a program on window treatments
and decorating accessories.
Artists can do programs on painting murals in theme rooms for
children.
Web designers could promote a seminar on creating websites that
turning visitors into customers.
Graphic artists could present on branding for businesses.
Designer Plus Size Bathing Suits - Are You Serious?
Why would it come as a surprise that plus size bathing suits are
available from all the popular designers? These women go
swimming and sunbathing just as smaller size women do. There .....
Why would it come as a surprise that plus size bathing suits are
available from all the popular designers? These women go
swimming and sunbathing just as smaller size women do. There .....
Sadly, however, having a great topic and getting lots of people
to your program isn't enough and many people don't utilize this
golden opportunity well enough to actually turn attendees into
clients. Here are several ways to increase your attendee to
client ratio after your next speaking engagement.
GET INVOLVED WITH THE MARKETING Find out ahead of time how the
organization plans to market the program and get involved with
the marketing.
Offer to write articles for their website or newsletter. Write a
program description filled with BENEFITS of what the attendee
will get by attending the program.
Send a notice to your contact list inviting them to the program.
Add information about the program to your website.
Use this as an opportunity to invite potential clients as your
personal guest to see you in action.
Encourage the organization to mail at least one printed item
about the program to its membership, in addition to their on
line marketing efforts.
MARKET THE WHOLE TIME There is a big difference between
delivering an infomercial and subtlety marketing from the
platform. Be sure not to blatantly deliver a sales pitch during
your program. You still need to provide VALUE to the attendees.
Be sure your contact information - including website and phone
number - is on every handout and every piece of information
given to attendees.
During seminar, give examples by telling stories of other
projects you've done. Of course, you don't have to disclose
sensitive details about your clients, but real life examples not
only help the audience to learn, but it helps them understand
the types of products and/or services you offer.
PLAN FOLLOW UP Encourage the organization to do a post program
mailing - even if it is via email - with an article written by
you that helps tie your seminar up and gives additional VALUE to
attendees.
Mention during the program that you are willing to send
attendees information on a specific portion of the program if
they give you their card. Tell them to write YES on the back if
they want the additional information and to be added to your
mailing list. Tell them to write YES/NO if they want the info,
but don't want to be added to your mailing list.
Send the promised information within 48 hours of the program.
Call any attendee who requested information or spoke with you
after the program who seems like a potential client and invite
them out for coffee to learn more about their business.
By putting more thought and effort into these no-fee speaking
gigs, you will maximize the number of attendees you turn into
clients and help make these engagements more profitable. Now get
out there and make some money!
Outdoor Wedding Ceremonies Keeping Your Guest Comfortable
According to a survey conducted in 2003 by Brides magazine, 15% of all couples choose an outdoor wedding, and that trend is growing. But with a all of the beauty and simplicity .....
According to a survey conducted in 2003 by Brides magazine, 15% of all couples choose an outdoor wedding, and that trend is growing. But with a all of the beauty and simplicity .....
About the author:
Kirstin Carey is the author of "Starving Artist No More: Hearty
Business Strategies for Creative Folks." Since most creative
people hate sales, contracts, and discussing money Kirstin
consults them on the business side of creativity so they make
more money, get better clients, and still love what they do. She
put together a resource of proven strategies to help creative
types get the business help they need. Go to
http://www.MyCreativeBiz.com.