Wedding Favors
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Business Lessons from the Wedding Mafia
   
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Cake Pans
Cake pans.the secret behind every successful cake. My husband tells me that if I am the most luscious cake of his life. Well, who am I to .....
Cake pans.the secret behind every successful cake. My husband tells me that if I am the most luscious cake of his life. Well, who am I to .....
One of my clients shared a story with me from his networking
group, a chapter of BNI. Ivan Misner, the creator of BNI talks
about what he calls contact spheres.
Heres how it works: A group of related business owners work
together to get referrals for each other. Here are some of
Misners examples of contact spheres:
*Business services: printers, graphic artists, specialty
advertising agents and marketing consultants.
*Real estate services: residential and commercial agents, escrow
companies, title companies and mortgage brokers.
*Contractors: painters, carpenters, plumbers, landscapers,
electricians and interior designers.
*Healthcare: chiropractors, physical therapists, acupuncturists
and nutritionists.
*Weddings: the caterer, the florist, the photographer and the
travel agent.
The story my client told me was about the last group which has
been dubbed The Wedding Mafia. When one gets new wedding
business, the whole group gets new wedding business. It makes it
very difficult for anyone else to get referrals. Its a
tremendous business builder. I have a client in real estate who
does this very well also. Its one of the most powerful business
building tools ever.
So, my client and I were joking around about me developing a
Small Business Mafiaa small business consultant, an insurance
agent, a financial planner, a printing company, an office supply
company, a tax preparer, etc. The more we joked about it, the
more powerful an idea I realized it was. And since I do business
both locally and nationally, I could form numerous branches of
my Small Business Mafia and then (insert evil laughter) I could
CONQUER THE WORLD!!!
Whooooaaaaa! Hold on. The key to success of any referral group
10 Common Wedding Reception Mistakes
Every bride wants a fairytale wedding. Therefore, this article is to try and minimize problems that may occur during a wedding reception. Listed below are the more common mistakes made by .....
like this is finding good people. The business owners you workEvery bride wants a fairytale wedding. Therefore, this article is to try and minimize problems that may occur during a wedding reception. Listed below are the more common mistakes made by .....
with have to be people you feel completely comfortable in
referring your valued clients to. Otherwise, your name and
reputation will get dragged into the ditch. Once youve found
people you love to refer, be sure theyre very familiar with
your business and the types of clients youre looking for. Give
the group as much or as little structure as needed to ensure
that referrals are flowing both ways. Then, go out and conquer
as much of the world as you want.
About the author:
Caroline Jordan, MBA helps self employed professionals build
satisfying businesses, enhance their reputations, improve cash
flow, and develop additional sources of revenue. For more tips
and strategies visit http://www.TheJordanResult.com