Wedding Favors
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Attitude is Everything
   
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Gambling Myths 101
Myths and rumors come with every gambling game. However undesirable, they can be a good source of recreation. The major cause of these beliefs and tales is the uncertainty .....
Most of us have had some exposure to concepts like those explored by self-help gurusMyths and rumors come with every gambling game. However undesirable, they can be a good source of recreation. The major cause of these beliefs and tales is the uncertainty .....
like Tony Robbins and the late Dr. Norman Vincent Peale, and for the most part we can agree
that those ideas and concepts are worthwhile. But how many of us actually use those principles
in our role as watch repair department liaisons?
The truth is that whether or not we realize it, our attitude affects the results we
experience in the repair department. It is no stretch to have a bright, happy attitude when we are
selling what we enjoy, e.g. a large diamond, or something we have created.
The real trick is to
develop a happy, expectant attitude when it comes to repairs - especially watch repairs! I have
had many occasions to visit jewelers and I find more times than not jewelers behave less than
enthusiastically when they encounter a watch repair customer! As a matter of fact, I have
observed that most act as though the customer just handed them a dead rat!
We need to realize that our customers are sensitive to the demeanor we show them in the
sales interview. In a recent seminar I gave the analogy that we act less than enthusiastic
towards a watchrepair customer, it is much like if a man went to an upscale women's clothing
store and upon choosing an expensive dress for his wife, the sales clerk says to the customer,
"Why would you want to spend that much money on that fat cow wife yours?
But this is
exactly what we are doing when we do not treat our customers' watches without consideration
of the way they feel about them.
We in the jewelry trades tend to be very "jaded," that is, we see our customers' items
with the eyes of what we think is worthwhile. Just today I received a call from one of my trade
customers asking me if an Ingersol watch was valuable. He wanted to know this to make a
determination of weather not his customer's watch was worth, fixing. This told me from the start
that he had not perceived the real value to his customer, nor did he try to evaluate his customer's
real feelings about the watch. We have no way of knowing what our customers really think
about a watch unless we ask them!!
In that vein, the last watch, my father was wearing was Russian Chrono, not worth very
much, but while he was in the hospital it was something he did not worry about losing. He died
wearing it. I would not value that watch at its "actual value" , at least not to me. To me, it is so
valuable that I will keep that watch .running, at least for the rest of my life and no amount of
money could ever buy it!
Speaking my dad, the late Henri Gendron, the old gent had a way of determining the
customer's feelings about their watch. He did this in a way from which we can all learn. When
a customer handed him their watch, he would say something to elicit a response from them, e.g.,
"What a nice Watch. You must be proud of this!" Or "they sure dont make watches like
this anymore." or some other platitude. Then He would listen to the customer's response to his
statements. If they agreed, (e.g., "yes, I love this watch!" or, "My husband gave me this for Our
20th wedding anniversary." or some such), he get a confirmation from the customer that they
were very interested in having their watch repaired. He then proceeded to give them a detailed
estimate to repair the watch.
On the other hand, if the customer said "On, this piece of junk?" or, "I never really liked
this watch." or some such, he would immediately move over to the new watch case and start
selling them a watch.
The Most Profitable Product In The World You Can Ever Sell!
Thank goodness, the most profitable product in the world you can ever sell... also happens to be the easiest product to create.
Can you guess what I'm talking about'
Give .....
Your rewards will always match your attitude:Thank goodness, the most profitable product in the world you can ever sell... also happens to be the easiest product to create.
Can you guess what I'm talking about'
Give .....
Poor Attitude, Poor Results
Good Attitude; Good Results
Excellent Attitude, Excellent Results
So the next time you see a repair customer, especially a watch. Repair customer, greet
him or her with a smile. Then just watch and see. I think you will notice that watch repair
customers arent grumpy misanthropes like you thought.
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